THE BLOG

Defining A 3rd Market: The iPad?

January 28th, 20101 Comment

I’m still trying to come to grips with the iPad. Maybe I just need to use one to really let it all sink in. Or maybe not. Maybe because of my lack of overwhelming enthusiasm, Apple failed to define their 3rd market (depending on who you ask, maybe their 4th market). Or maybe I’m just not the target of their 3rd market.

The jury is out. But one question I have for ya’ll is this: what group makes up the center of the market for the iPad?

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The Best Advice I’ve Ever Given

January 27th, 20100 comments

I realized a few years ago that I didn’t want my online business success to be based around a personality cult so I’ve largely given up writing public articles. However, the other day I was reflecting on the glory days a bit… and came across this short gem of an article that I’ll always stand by as the key to success in the online marketing world:

The key to building a (back)network is to intentionally and selectively seek out people who 1) have power and leverage 2) are smart and capable and 3) are fair in their online relationships. By building up a social “backbone” of good friends in high-places, you’ll be able to execute your plans a lot

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Leveraging A Skill You Already Have Into An Online Business

November 23rd, 20090 comments

I do quite a bit of consulting to college students who are looking to take their business idea to the next level. Most of the time, a person will come to me with an idea for a business that is based either on some perceived market need or based on some pre-existing skill set.

One of my college student clients had a lot of experience editing papers for ESL students in the real world (on campus) but needed help transitioning her skill into an online business. She had many questions about the scope and competition levels that she would face online. She wasn’t sure whether to focus exclusively on ESL proofreading/editing (her specialization) …

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Blogging and the new “Products” Wave

October 26th, 20090 comments

The goldrush years of blogging have been over for quite some time already. Back in the good ole days, anybody with a hint of entrepreneurial drive could buy a domain, throw up an ‘advanced’ wordpress blog, and follow ProBlogger’s tips verbatim to make a pretty easy penny. Google Adsense, Text-Link-Ads, and then those beautiful 125X125 buttons. Oh, those were the days.

Flash forward to a year ago: There are a million blogs on every subject. Look at your own efforts, and you’ll probably realize there’s a good chance nobody gives a shit about your self-hosted Wordpress blog. Suddenly, a lack of amazing content, real work, and a great brand actually prohibit people from finding success. (Believe me, if you were involved …

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Do you have an iDea Book?

September 28th, 20090 comments

To further the abuse of ripping off the Apple iAnything, iPose this question to you – do you have an iDeaBook?

I’m a scatter brain and think this is a common trait amongst creative entrepreneurial type people and readers. If something isn’t worth my time and focus, I get bored and usually put my mind to use in other ways. Think daydreaming. But like most entrepreneurs, inspiration comes at little notice. What do you do with them? “Just remember them?” Yeah, right.

The argument I’m making is get a process down, now, as to how to remember your ideas for business, startups, or lifestyle design. It’s much easier said than done, but be ready for ideas all the time, and be ready …

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