The case study has been a business tool used by companies as they would any collateral. It is infinitely more potent because the case study is more credible with media and with other customers. It is written in the voice of your customer, and anybody with an interest in your business will likely ask for [...]
The simple rule of putting your eggs in different baskets will echo throughout this article. The ability to learn from one’s environment, one’s own mistakes, and the faults other’s display will be essential in the midst of a crisis. For a student entrepreneur, he or she may feel the recession even before it officially starts [...]
The internet has plunged into the deep pools of Possibility. With it are the assurances that information will not be hogged by a single person, and that whatever anybody makes available on the internet can be accessed by a colossal reading public. It has also created new forms of interaction: in business, in finance, and [...]
As my summer officially started yesterday at 2:30 after my last final, I immediately joined most of my peers dreaming of the free time, summer parties, nice weather, and freedom. While this is probably natural and normal, as much as you’d love to take a summer off, don’t. Why? Time is money. The opportunity cost [...]
Imagine this. The demand for your product is high; you’ve been selling it like hotcakes. And then…before you know it, your PSP supplier has run out of product and so have you. Or a glitch in the system causes people to buy the DS Lite instead and your sales drop dismally. Or a virus hits [...]
