Archives: May 2008

The Cowboy’s Guide to Doing Business

May 15th, 20080 comments

The American cowboy has long been a source of myth and legend, stemming from the perception of the Old West. Their way of doing business is comparable to independent entrepreneurs who want to make in it the world and from their example there will be something to learn for your venture. Though movies have portrayed [...]

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Is the act of giving good for business?

May 13th, 20080 comments

Everything has a reason, some more apparent than others and giving as a business approach may not have its obvious benefits. The more obvious reason is that you not only market and advertise your product; it also gives you a pool of customers from whom you can get feedback. Other reasons include brandbuilding and crowdsourcing. [...]

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The Mafioso’s Guide to Doing Business

May 12th, 20080 comments

“Mafia” was considered by Sicilians to mean pride, honor, and social responsibility. It wasn’t just an organization; it was an attitude which entailed nobility and generosity. The mafioso amongst the mafia was known as men of honor. Leading life like a mafioso in the movies does not necessarily mean resorting to violence, bribery or extortion. [...]

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Applying the 80/20 Principle to Your College Business

May 1st, 20081 Comment

Vilfredo Pareto was a known economist in the 1800s who observed that 20% of the Italian populace owned 80% of the country’s wealth. From that, it came to be known that 20% of a source was responsible for 80% of the result. This 80/20 concept, dubbed as Pareto’s Principle, is applicable to most other areas [...]

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