How to advertise your business on campus
If you’re a college entrepreneur, you have the option of creating a business that caters to markets outside the school or within the school. If your business is the latter, this means that you need to figure out ways to successfully advertise your business on campus. Here are some tips on how to advertise in your college or university without breaking the bank:
Posters and fliers. This is stating the obvious. However, don’t just stick them anywhere. If you’ve got a white poster, it’s going to get lost when you stick it next to a bunch of other white posters. Look for a color that highly contrasts with your poster, and place it next to that. It’ll catch more attention. Also, the design of your poster should be important. We’ll go into details about effective poster design in the following blog entry.
As for fliers, giving them out randomly is a waste of time, money, and paper. Whenever some person at my uni hands out fliers, I often avoid eye contact. Sometimes you even see fliers lying around, thrown just 3 minutes after they were handed out. Don’t give away fliers randomly. Hand them out to people whom you know would be interested. For example, if you’re selling calculators, you’d have a better return of investment on your flier if you hand them out to physics, math, or engineering students rather than fine arts students.
Word of mouth. This is the best and the cheapest way to get customers. If they like your product, odds are, they’ll tell everyone about it. However, don’t just expect that people will spread the word around about your products on campus. You need to generate some kind of buzz. You can do this best with a secret. Let’s face it – no one can keep secrets. And it’s the fastest thing to spread around because the “forbidden” quality makes it even juicier. For example, if you provide a completely legit term paper editing service, and someone gets extra high marks on a term paper, you could tell someone “I’m sure his paper was really good, but he probably got some extra help. There are some term paper editors out there. I actually do that kind of thing myself. Of course, I won’t tell you if I was the one who edited his term paper.”
Parties. Do not under estimate the networking that can take place during parties. For example, one of my ventures is selling food that I make myself. I can attend a sorority or fraternity party, and while I’m hanging out I can tell some key people from the group that I cater parties as well. The idea is that you should mingle during parties, and, if you have the chance, you can tell people about your products or services there.
Campus media. If you’ve got a campus radio station, website, or paper, don’t forget to tap into these resources. Just make sure that you look at the guidelines for submitting an ad or event, and follow wach rule carefully. You don’t want to miss out on your chance to advertise just because you missed a few guidelines. Try to be friendly to the staff of your campus media - this often has its benefits. They might put you ahead of the queue, or make sure that your ad gets played.
Do you guys have other ideas? If so, just place ‘em in the comments.
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- Where to network inside campus premises
- Make Use Of What You Know
- 5 tips to a kickass poster
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