Comments on: Negative Consequences of Brand Leveraging http://www.college-startup.com/advertising/negative-consequences-of-brand-leveraging/ Making money from a dorm room Thu, 28 Jan 2010 15:27:25 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Mark @ TheLocoMono http://www.college-startup.com/advertising/negative-consequences-of-brand-leveraging/comment-page-1/#comment-14821 Mark @ TheLocoMono Sun, 17 Feb 2008 15:06:35 +0000 http://www.college-startup.com/advertising/negative-consequences-of-brand-leveraging/#comment-14821 I am curious as to whether there have been male drivers who posed topless. I don't think it is really a matter of branding as it is really more of a matter of "sex sells". As far as Auto Blog goes, you can argue one thing and someone will always argue the other. If NASCAR end up drawing more visitors to Dana's races, maybe its Auto Blog that could be wrong. Now what if Dana and other drivers, both male and female drivers, decided to tatoo NASCAR on their rear end? Is that branding or marketing? By the way, I am curious, why would it be a kickback? I thought kickbacks are for money, drawbacks are for impact? I am curious as to whether there have been male drivers who posed topless.

I don’t think it is really a matter of branding as it is really more of a matter of “sex sells”. As far as Auto Blog goes, you can argue one thing and someone will always argue the other. If NASCAR end up drawing more visitors to Dana’s races, maybe its Auto Blog that could be wrong.

Now what if Dana and other drivers, both male and female drivers, decided to tatoo NASCAR on their rear end? Is that branding or marketing?

By the way, I am curious, why would it be a kickback? I thought kickbacks are for money, drawbacks are for impact?

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