What’s Your Internet Business’ POD?

August 25th, 20100 comments

I’m a big believer that POD is the key to success in today’s world of saturated online niches with an increasingly savvy and mature Internet audience. It’s no longer sufficient to just throw up content and hope your search traffic converts into clicks.

So you might be wondering “what the heck is a POD?” Basically, a POD is a point of difference… something that sets you apart. As a background, here’s a great new article with advice for establishing a POD for your internet business.

The idea behind a POD is to become useful to your audience. A POD not only makes your site more linkworthy (and thus authoritative in Google’s eyes) but it also makes your site more value laden in the eyes of your users. Users are more likely to take action (buy something) on a site that is value laden than a site that seems junky or spammy or thin.

A POD makes your site meaty and entices prospective customers to take a bite.

So what’s your Internet Business’ POD? What are the things that you think set the successful online businesses apart?

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