How to start blogging for profit: Market to yourself!
In choosing a niche to blog in for profit, the popular advice is to blog on what interests you, and on what you have a passion for. This is obviously so you avoid getting burned out researching, writing, etc. But in reality, the reason why to do this can be taken one step further. As far as blogging is as a business model, when you choose a topic that best reflects your interests, you are essentially targeting and marketing to yourself and like-minded people.
Being able to market to yourself and like-minded people in niches is more valuable than most people think. Most offline businesses spend a lot on market research to find their consumers’ specific tastes. When considering niche blogging, there is a large enough audience online that there is a profitable market based on your ownself. Getting them to listen or find you may be difficult, but when trying to understand your market’s desires and tastes, all you need to do is look within. Ask yourself what you’d like to read about within a niche such as travel, music, or under water basket weaving, and then just take action.
This ability to ‘just market to yourself’ online is why blogging as a business for driven individuals is easy, cheap, and profitable. If you understand your own tastes and desires, you understand thousands of others’ tastes. So choose a topic, self reflect, and ACT.
(If you want to find out the things you like according to ‘big business’ and academia, take the VALS interest survey as Marketing classes praise and pay $50 for a report on what you like). I think my point has been made.
Share your thoughts!!!