Bigger, Better & More Informative – One way to create a POD
My friend Dee is building a website called The Best Degrees and one thing he set out to do when he started the site was to establish Points of Difference between the site and all the other run of the mill online college sites out there.
While the site is still waiting on a nice, new design, Dee has shown us one example of how he intends to create a Point of Difference: to make one of the biggest, baddest, most well-researched resources in the niche.
Case in point: A 7000+ word article entitled the Top 25 Online Schools in 2010.
It would have been easy for Dee to have just winged this project and thrown up an article with somewhat random but sensible rankings. And it probably would have done ok. But he’s not settling for just ok. He wants the site to be seen as an authority on the subject. So he spent a full month or so researching and developing a resource that will stand out from the crowd.
That’s what a POD is about -> doing the hard work to help your brand stand out from the crowd.
And after seeing something as impressive this resource, I have all the confidence in the world that Dee will find a lot of success with the site.
Share your thoughts!!!