It’s all about connections
Businesses are essentially built around solutions. People have problems, or needs, like food, clothing, shelter, entertainment, information, and so forth. If you can provide solutions for these problems, tailor them to suit your target market, and sell them at affordable prices, then you’re in business. Seth Godin wrote something similar in his blog recently, but focused more on a topic familiar to us here at College Startup, and that’s making money on the Internet. He argues rightly that for the Web, by it’s very nature, is all about making connections.
As examples, he writes:
Connect the disconnected to each other and you create value.
* Connect advertisers to people who want to be advertised to.
* Connect job hunters with jobs.
* Connect information seekers with information.
* Connect teams to each other.
* Connect those seeking similar.
* Connect to partners and those that can leverage your work.
* Connect people who are proximate geographically.
* Connect organizations spending money with ways to save money.
* Connect like-minded people into a movement.
* Connect people buying with people who are selling.
And if you think about it, the most successful web startups have done a great job bridging the gap. That’s what Mark Zuckerberg’s Facebook is all about, first with college students and now the general public. Ephren Taylor tried to connect young people to local jobs for GoFerretGo. Google connects us to information as quickly and as accurately as possible. Various collaboration tools like ShowDocument and HomeCourt are helping people situated far apart to work on projects together. The list goes on and on, and if you have the creative idea and the talent to whip up solutions to connect people, the possibilities are endless.
Share your thoughts!!!