Comments on: The Freemium Business Model: Striking a balance http://www.college-startup.com/business-ideas/the-freemium-business-model-striking-a-balance/ Making money from a dorm room Thu, 28 Jan 2010 15:27:25 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Jay Hamilton-Roth http://www.college-startup.com/business-ideas/the-freemium-business-model-striking-a-balance/comment-page-1/#comment-14769 Jay Hamilton-Roth Tue, 29 Jan 2008 15:37:55 +0000 http://www.college-startup.com/business-ideas/the-freemium-business-model-striking-a-balance/#comment-14769 Free is great if you don't already have any authority, and want people to get to know you more. However, there are tons of people giving away lots of information, too much for people to digest. Your (free) lone voice may never get heard (or "traction"). Before you choose free or not, spend some time creating a marketing plan for your business. Identify who you're targeting and what problem of theirs you solve. Then figure out if free is the best way to get their attention. There's no one right answer - it's the one that works for you and your business. Free is great if you don’t already have any authority, and want people to get to know you more. However, there are tons of people giving away lots of information, too much for people to digest. Your (free) lone voice may never get heard (or “traction”).

Before you choose free or not, spend some time creating a marketing plan for your business. Identify who you’re targeting and what problem of theirs you solve. Then figure out if free is the best way to get their attention. There’s no one right answer – it’s the one that works for you and your business.

]]>