Archives: Advertising

Announcing The AdSavvy Show

April 2nd, 2008 2 Comments

My 2008 commitment to video production continues with The AdSavvy Show.
Would love your feedback, opinions, recommendations for making the show better:

How to boost your online presence

March 13th, 2008 1 Comment

Got biz? Having a website’s a big advantage – that’s true. But it doesn’t mean there’s no way to do online profile-raising other than that. Do more with your site!
Let me share with you some of the things I do to strengthen my online presence. They can be surefire means to widen your customer base […]

Negative Consequences of Brand Leveraging

February 17th, 2008 1 Comment

My friend Ahmed Bilal wrote a very insightful article on brand leveraging by taking the recent Danica Patrick appearance in Sports Illustrated Swimsuit Edition and asking whether this in any way hurt the “Danica Patrick the racer” brand.
Ahmed points out that Danica Patrick clearly leveraged her “car racer” brand to get into SI Swimsuit magazine. […]

Hedging Your Marketing Bets

February 13th, 2008 0 comments

Anyone, and I mean anyone, who is honest about ad spending and marketing will admit that they’ve thrown money down the toilet at least once. I haven’t done it just once.
The fact is that whether you are testing a few dollars in the AdSense waters or millions on a Super Bowl ad, there are […]

5 tips to a kickass poster

October 1st, 2007 0 comments

As promised in the previous entry, here are some tips on how you can create great posters to advertise your business on campus.
Put as little as possible on the poster (illustrations or text). Don’t clutter your poster with useless catchphrases and images. Make sure that every single letter and every single line is […]

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