There is no shortage of websites that will try to teach you about online marketing, and that’s a good thing for beginners. However, not every type of business can be optimally promoted online. Take local services, for example, like those college students are known to do part-time: lawn mowing, gardening, babysitting, tutoring, book lending and [...]
My 2008 commitment to video production continues with The AdSavvy Show. Would love your feedback, opinions, recommendations for making the show better:
Got biz? Having a website’s a big advantage – that’s true. But it doesn’t mean there’s no way to do online profile-raising other than that. Do more with your site! Let me share with you some of the things I do to strengthen my online presence. They can be surefire means to widen your customer [...]
My friend Ahmed Bilal wrote a very insightful article on brand leveraging by taking the recent Danica Patrick appearance in Sports Illustrated Swimsuit Edition and asking whether this in any way hurt the “Danica Patrick the racer” brand. Ahmed points out that Danica Patrick clearly leveraged her “car racer” brand to get into SI Swimsuit [...]
Anyone, and I mean anyone, who is honest about ad spending and marketing will admit that they’ve thrown money down the toilet at least once. I haven’t done it just once. The fact is that whether you are testing a few dollars in the AdSense waters or millions on a Super Bowl ad, there are [...]
