Archives: Branding

Blogging and the new “Products” Wave

October 26th, 20090 comments

The goldrush years of blogging have been over for quite some time already. Back in the good ole days, anybody with a hint of entrepreneurial drive could buy a domain, throw up an ‘advanced’ wordpress blog, and follow ProBlogger’s tips verbatim to make a pretty easy penny. Google Adsense, Text-Link-Ads, and then those beautiful 125X125 [...]

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Great Brands and real Loyalty are built in the Toughest Times

March 30th, 20090 comments

There have been a variety of events that have caught my attention that show how the toughest times really do make it evident how great, or not so great, companies are.  Tough times make it very tempting for companies to stray from their moral codes or social responsibility goals, which really does hurt brands afterwards.  [...]

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Update On A Project I Started in May 2007

August 25th, 20081 Comment

In May of 2007 I bought the domain RideLust.com as a niche experiment. I talked about my plans for the domain here at College Startup. Things got off to a slow start, and then got even slower for a while…
Well, I can finally offer this report: I am now employing [...]

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How to defend your business’ reputation

April 17th, 20080 comments

There’s a difference between how people perceive you and how you perceive yourself. Reputation has been known to make or break even the hardiest politicians, the holiest of saints. The people’s opinion can be damning, final, and utterly unforgiving. Unfortunately, even for college lads and ladies like yourself, your whole world can be at stake [...]

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How to give a good impression with your business

April 15th, 20080 comments

A professional façade lets your customer a number of things words or even conversation initially cannot: that you care, that you are a man or woman of your word, and that you will deliver. 93% of how you will be judged will be based not on what you say but on your body language and [...]

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