Archives: Branding

Bigger, Better & More Informative – One way to create a POD

August 30th, 20100 comments

My friend Dee is building a website called The Best Degrees and one thing he set out to do when he started the site was to establish Points of Difference between the site and all the other run of the mill online college sites out there. While the site is still waiting on a nice, [...]

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Blogging and the new “Products” Wave

October 26th, 20090 comments

The goldrush years of blogging have been over for quite some time already. Back in the good ole days, anybody with a hint of entrepreneurial drive could buy a domain, throw up an ‘advanced’ wordpress blog, and follow ProBlogger’s tips verbatim to make a pretty easy penny. Google Adsense, Text-Link-Ads, and then those beautiful 125X125 [...]

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Great Brands and real Loyalty are built in the Toughest Times

March 30th, 20090 comments

There have been a variety of events that have caught my attention that show how the toughest times really do make it evident how great, or not so great, companies are.  Tough times make it very tempting for companies to stray from their moral codes or social responsibility goals, which really does hurt brands afterwards.  [...]

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Update On A Project I Started in May 2007

August 25th, 20081 Comment

In May of 2007 I bought the domain RideLust.com as a niche experiment. I talked about my plans for the domain here at College Startup. Things got off to a slow start, and then got even slower for a while… Well, I can finally offer this report: I am now employing 2 full time employees [...]

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How to defend your business’ reputation

April 17th, 20080 comments

There’s a difference between how people perceive you and how you perceive yourself. Reputation has been known to make or break even the hardiest politicians, the holiest of saints. The people’s opinion can be damning, final, and utterly unforgiving. Unfortunately, even for college lads and ladies like yourself, your whole world can be at stake [...]

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