Archives: Marketing

Hedging Your Marketing Bets

February 13th, 20080 comments

Anyone, and I mean anyone, who is honest about ad spending and marketing will admit that they’ve thrown money down the toilet at least once. I haven’t done it just once. The fact is that whether you are testing a few dollars in the AdSense waters or millions on a Super Bowl ad, there are [...]

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What Every Business Should Know About Bookmarking and Linkage

February 8th, 20080 comments

Well, it’s not my article, but every once in a while you encounter an article that you want to share with everyone because of how important it is. If you want to really succeed in the online world, then you need to know about creating resources that A) people will bookmark and keep coming back [...]

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How to get the press to cover your college business

January 20th, 20080 comments

Having a million dollar business isn’t impossible with a passionate heart. You don’t have to kick off with a lot of bucks to reach it; you just have to work hard on the processes, sales, and more importantly, on publicity. Publicity is an element vital to building your biz. Unlike buying an advertisement, publicity as [...]

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How Would You Market “Crazy Donkey FlipFlops’

January 16th, 20084 Comments

Let’s say that you woke up one day and realized you were in the terrible predicament of having to market this product called “Crazy Donkey FlipFlops” – flipflops with short donkey tails. How would you do it? Seriously? Would you come up with a slogan and hope it catches on? “Crazy Donkey FlipFlops: flipflops that [...]

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Why am I not making sales?

January 11th, 20080 comments

It could really be frustrating to ask oneself this question and not get an answer back and be more perplexed than ever. So let us tackle some of the possible answers to this problem many entrepreneurs out there are probably struggling out of right now. We’ll throw the possible answers into three categories: products or [...]

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