5 Business Lessons You Can Learn From The Hip-Hop Industry
Thirty years ago there was no hip-hop industry. Today, hip-hop has replaced rock as the number one niche in music.
How did this transition happen? How did the hip-hop industry go from insignificance to significance? How did hip-hop capture the imagination and passions of Generation X -> Y+
Well, the answers to these questions provide valuable business insights for the aspiring entrepreneur.
1. The Hip Hop Message Is Simple
It’d be easy to count on five fingers the number of themes in Hip Hop. You’ve got girls. You’ve got The Man. You’ve got The Ride. You’ve got Guns. And finally you’ve got the Cash. The girls, the guns, the ride and the cash are presented as the solution to The Man. Pretty simple.
A successful business needs to keep its message simple.
2. The Hip Hop Message is Me-Centric
It’s me against the world. It’s me, my posse and my guns against everyone else. It’s all about acquiring power, prestige and bling…for the self.
Products and services are consumed. A successful business needs to make the customer desire the product for self-enrichment.
3. The Hip Hop Message is Aggressive
What’s the number one virtue in Hip-Hop? A tough, powerful, mad attitude. If you don’t gots da’attitude, ya bets get outtada ring.
A successful business aggressively markets itself as the BEST.
4. The Hip Hop Message Sells Itself
People naturally want the things that Hip Hop provides. Ever see Fight Club? Even wimpy white guys want to be tough and aggressive. Hip Hop gets down to the core of human nature, touches something deep, and provokes people to want something they don’t have. Girls, guns, rides, respect and cash.
A good business employs human emotion and deep natural instincts to position itself for predictable success.
5. The Hip Hop Message Provokes
The best marketing bait is provocative bait. Capturing the imagination requires that you first capture the attention. Controversy sells. Provocation sells. Sex sells. Self-Help messages sell. Money sells. Why? Because each of these things provokes something at the core of our being as humans and draws our attention.
A strong business draws attention to its product/service by provoking consumption.
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or it could just sound good?