How to give a good impression with your business
A professional façade lets your customer a number of things words or even conversation initially cannot: that you care, that you are a man or woman of your word, and that you will deliver. 93% of how you will be judged will be based not on what you say but on your body language and appearance. That may go for your website, your logo, and even the people you employ –provided your college business has grown big enough. Most of all, that will go for you.
Here are a few things to keep in mind if you and your business make a good impression.
Your first 7 to 12 words –virtual or otherwise –can cost you the deal. If you’re talking to them on the phone or even chatting over the internet, 70% of how they judge you will be your tone of voice while the rest will be the words you compose.
Even if you do have a college business, more opportunities will knock at your doorstop if you have a business card or if you have an info sheet. There’s nothing more frustrating than somebody who asks for information you cannot readily give; it’s a missed opportunity.
Create a logo, no matter how simple, and advertise with conciseness. If you have a website, putting your contact details, FAQs, and how to purchase your product will leave nothing to chance. You not only spare yourself unnecessary conversation with regards to who you are and what you’re doing, but you provide an avenue for your clients to contact you whenever they feel the need.
Remember, your client will always be the most important person. He or she will appreciate you inasmuch as you appreciate them; thank them for their time, call them by their name, and smile. What will reel people in will be your enthusiasm.
Giving a good impression –as it is with meeting people –is an essential part of business. Ultimately, people who hold transactions with you will always do so because they like you or because they trust you.
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