Is the act of giving good for business?
Everything has a reason, some more apparent than others and giving as a business approach may not have its obvious benefits. The more obvious reason is that you not only market and advertise your product; it also gives you a pool of customers from whom you can get feedback. Other reasons include brandbuilding and crowdsourcing.
Giving initiates a movement on the part of the recipient. It triggers people to give you something in return; after all, anybody who gives expects something –whether it be fluttery, light feelings of righteousness or in kind. The reason why people consider it risky to give is that it doesn’t necessarily mean that what you get in return will be in cash; most of what you’ll be receiving won’t be quantifiable. It won’t always have a price tag; these include opinions, ideas, or social interactions.
What one really has to learn is how to receive. You have to notice that you are getting something back. All at the same time, have your catching mitt ready. Remember, that what you give many not always be perceived as important or pertinent by the receiver and sometimes, what the then recipient will give in return may not be considered valuable to you.
You don’t necessarily have to give loyal customers your product (or whatever it is you want to give). Doing so has the potential to expand your customer base, and to allow them and even your employees to act as marketers.
This will generate a culture of transparency, needed now at a time where persons do not and cannot have a monopoly on information. Your customers can help you improve your product. You will also realize that people who achieve the most would have been irrelevant at first, especially if you don’t discriminate.
Your purpose for giving is to make you and the recipient happy so if you don’t enjoy giving, then don’t do it. Ill feelings will always beget ill feelings.
Related Articles:
- The Giving Season for Entrepreneurs
- How To Monitor Whether Your Toolbar PageRank Will Change In The Next Update
- Who to turn to for business advice
- Nudger - Giving the little guy a head start
- How to give a good impression with your business
Related Ads:
Share your thoughts!!!