Revamping your Brand

March 29th, 2008 1 Comment

No matter how shiny your car is, constant use could still dull its sheen. And if you’re the kind of owner who does not polish it regularly, tendency is your car would fade into the background beside the gleam of other cars in the traffic.

Same goes for your market brand. The perfect image brand you have built two years ago may not be as perfect today because the market – composed of your customers and your competitors – is dynamic. This is why the major market players constantly revamp their brands to remain in front in the competition.

Revamping one’s brand does not only maintain a good image, it also repairs a damaged one. As one blogger has written, no matter how bad your reputation gets, you can always turn it around.

How, then, could you revamp your brand? Here are a few suggestions.

1. Talk to people – customers, business partners, employees, experts – and ask their opinion regarding your brand. Do they think you need a little revamping or an overhaul? Why? What do they suggest you could do? This approach should already be familiar to you because you should have done a little market research, however informal it was, before you launched your business.

2. Reassess your marketing strategies and tweak them accordingly. Your sales promotions and campaigns may not be that appealing anymore. You could probably change the positioning of your brand. For example, if you’re in the business of slimming tea, instead of sticking to the singles target market, why don’t you go for the post-pregnancy mothers who want to get back their shapeliness as well?

3. Boost your promotions campaign. Aside from improving your packaging, have some “widgets” or extras to go with your products. You could use “more for less” campaigns. Make buying your product more exciting for your customers by giving free items or services for every purchase.

4. Improve your product availability and compatibility with other products. Make sure your product doesn’t get overlooked by enhancing your point-of-purchase advertisements. You can also try tying up with another establishment so you could both endorse each others’ products along with your own.

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