Google Analytics
Google just released Google Analytics, and it looks pretty sweet. It is a rebranded Urchin, who was purchased by Google sometime last year, and it looks very nice. There are all sorts of graphs and maps, three different views (executive, marketer, and webmaster) and other goodies. It looks to me like it provides all the same information at Mint for free…
From Google’s website:
“Learn how visitors interact with your website and identify the navigational bottlenecks that keep them from completing your conversion goals. Find out how profitable your keywords are across search engines and campaigns. Pinpoint where your best customers come from and which markets are most profitable to you. Google Analytics gives you this and more through easy-to-understand visually enhanced reports.
The software looks impressive and it looks like you just need a Google account to log in. I put the code on College-Startup.com and I’m hoping to get a much better idea of what my visitors are doing when they visit my site, right now I have a vague idea of what posts they’re looking at, but I never trust the unique visitor number that ShortStat is giving me.
On The Poker Blog I have started using MeasureMap and I’ve been very impressed with it. The information it gives me is very easy to understand and I’ve gotten a much better idea of popular posts and the most frequent search terms used to find my site on major search engines.
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