Small businesses and thinking big

Small businesses and thinking big

August 10th, 2008 1 Comment

Many college entrepreneurs I know wish for an expanded company with hundreds of employees, all within a large “Google-type” complex - with branches all over the globe. But is this the only happy ending available to college entrepreneurs? I don’t think so.

Small businesses have a lot to be proud of, and don’t let the name fool you. They generate a huge fraction of new jobs, create technological innovations, and contribute more than 30% GDP to the economy. Small businesses, such as most dorm-room startups, aren’t small and we aren’t powerless; these manifest in the way that we run a very tight ship.

Small businesses aren’t regulated as much as huge corporations. As much as we complain about how the government restrains us, we are bound to fewer rules than big firms. This means that you are able to focus on what is most important: your business and your customers.

We can provide better customer care. Smaller means that we have less of inclination towards apathy because we profoundly know that our customers are our livelihood. For our clients, talking to the person they need to talk to is easier than it would be if they called a big corporation; they don’t need to negotiate with one of thousands of customer service relation officers.

Small business owners are very well-rounded. With a small group working towards one goal, it’s very easy for everyone to be proud of what they do. And with less people, everyone is inclined towards more disciplines. One isn’t concerned about keeping a job as he or she is about honing one’s skills.

We can do so much with very little. Small business can work within small profit margins and we can also reach very small niches that big corporations cannot. By doing all the work ourselves, we save more money in the process.

We are more adept at adapting to change. You can easily implement new policies, maneuver with ease, and produce innovation. What big corporations can do in over a year, wecan accomplish in a few months.

Think twice about wishing for a company with thousands of workers as opposed to a small group of people who are dedicated, well-rounded, and flexible. Employees can reach you more easily, as your customers can. Bigger businesses fall harder; small businesses can zip from one change to the next.

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