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Now or Later? What to do with loads of content in your pocket

December 15th, 20067 Comments

This is the post where I’m going to ask for your advice. Advice that will have real world consequences on one of our projects.

You know, it’s funny because I always thought, theoretically, that I knew the answer to this question. But now that I’m faced with a decision, I can’t make up my mind.

Here’s the deal. I have 180 600-800 word travel related articles. That’s 180 strong pieces of potential AdSense generating content.

The problem is that I don’t know what to do with it. I don’t know whether to put it up in a slow trickle or whether to put it up all at once, or to put it up in a bunches of 20, or what.

So I’m leaving my decision in your hands. Tell me what I should do.

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Now or Later? What to do with loads of content in your pocket

Chris Vincent | December 15, 2006

Most definitely go with a slow trickle. Google’s search algorithm rewards sites with growth that is considered “natural” rather than “artificial”. Sites which produce content at a linear rate with a steady number of incoming readers will more likely generate incoming links at a more or less exponential rate; search engines (Google, at least) will note this, and so your incoming links will have much more value.

The idea behind this feature of the algorithm is to prevent sites from becoming overnight authorities by gaining a bunch of content and incoming links at one time.

Tyler | December 15, 2006

If you put them up all at once you need to have the resources to handle a large surge traffic. I would push a few (maybe 5) just to test the waters. If your framework is scalable, then proceed to add more and continue at 20 rate.

Are you still a student at OSU? (I graduated from Fisher in 2005). I just found the site and think it is great.

Helgi | December 15, 2006

Definitely a slow trickle, in order to maximize the value of each piece (I would guess).

The less volume you post each time, the more often the site will be “fresh.” One every couple of days or something similar sounds like a nice pace.

btw., first time commenting here. Heard about you in a podcast from Yaro Starak, and really like it so far.

Cheers,
Helgi

Ryan | December 15, 2006

Theoretically, I’m a slow trickle guy too. But this is the first time I’m faced with owning a large chunk of content that’s just sitting around.

Here’s something to think about. Theoretically, Google puts emphasis on individual pages (as opposed to whole sites) as distinct entities. We also know that Google likes old content. The older it gets the wiser and more authoritive it gets. Presumably I can get all this content older faster by putting it all up now.

I’m still leaning towards a slow trickle, but there are a few things that complicate this issue, the least of which is the fact that the site is already PR6.

nate | December 15, 2006

I recently had the same dilemma with some content I’ve been gathering and transposing. I’ve got about 350 pages and I decided to do the slow trickle as well. I started by doing post approximately per hour. But, I figured RSS readers and email subscribers would unite and burn my site to the ground.

So, I opted for one every 2 hours starting at 8am and ending at 6pm (scheduled of course). This way six posts are made per day. That’s still readable (especially since my posts are small), and yet still contains enough updates to hit the search engines with fresh content pings.

I’ll be interested to see what you’re going to do.

David Askaripour | December 21, 2006

I’d say go with one article per day, posted at the same time per day. Yeah, the “slow trickle” way is the best, and I agree with the other comments. One quality article a day is a great approach to build a loyal readership and, as stated, great for the likes of Google. Good luck! :)

keesj | January 2, 2007

Here’s an idea:

Track your visitors and every-time a visitor visits your site 5 times put up a new article for that specific visitor. So every visitor gets enough content without giving them too much at once. Also, for every visitor it looks like the site is getting fresh content regularly.

I’m not sure about google though, since you’re not allowed to give them different content than normal visitors. So I guess you should use the same technique for Google. (of-course you should do some research before you implement this)

Share your thoughts!!!

performancing hive

Now or Later? What to do with loads of content in your pocket was written by Ryan on December 15th, 2006 at 11:47 am and posted in Content, Websites

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