5 Tips For Marketing On The Web
The last year has taught me a lot about marketing on the web. Here, I’m going to outline 5 things I’ve learned that have been very profitable.
1. Pay attention to human psychology
The single most important thing you can do is reverse engineer the thoughts and interests of your target audience. Learn to do this until it becomes second-nature… a science. Give your audience what it wants and they will pay you back.
2. Target key distribution points
Stop for a moment. If you are like most people, you’ll probably notice that your feet are stuck in mud and you’ve been running in place. Like a tire spinning, but going nowhere. The biggest mistake that online marketers make is to exhaustively promote all of their content in social media. You need a paradigm shift, and here it is: Let information roll down-hill. Identify a set of key distribution points, network upward and let the natural dynamics of online social groups do the work for you.
3. Diversify your distribution points
I got fed up relying on digg and reddit for all my online marketing. So what did I do? I sure as hell didn’t give up. I started doing research. I came up with a list of about 30 sites online that can collectively send much more traffic than digg or reddit. So now, when I fail at a digg campaign, I’m not depressed. I have a backup plan. I still prefer digg because it gives me access to some of the major players and key distribution points. But I can succeed without Digg, and that feels good.
4. Become friends with people in high places
I’ve called it networking upward in the past. But really, I can’t overemphasize the importance of knowing people who yield power online. Marketing is smooth as butter when you have “ins” with the right people. And the further up you climb the ladder, the easier the job is.
5. Don’t give up, adapt
Online marketing changes daily. Focus on the fundamentals. The goal is to get the natural dynamics of the web to work for you. Human beings will always be human beings. We will always form social groups with leaders that we look up to. We will always have needs, wants and desires. The genius marketer keeps it simple by focusing on these fundamental facts and leveraging them into success.
Related Articles:
- Online Marketing Without the Spam
- How Would You Market “Crazy Donkey FlipFlops’
- Your Web Working Toolbox: MySpace and Facebook
- Easy College Money with .edu Webspace
- A Model Website Portfolio
Related Ads:
Great point on reverse engineering!
Where everyone else Zigs, I look to Zag