Email marketing statistics
One of the most treasured weapon of marketers is email. In fact, the success of this medium is the reason we have so much spam today. But there are legitimate ways to use email without getting spammy, and some of you may already be using these methods for your own marketing campaigns. If you want to know the latest trends in this space, you may want to read MailerMailer’s study of email marketing metrics for the first half of this year. In summary, the results showed that:
- The general rule is that shorter subject headers (less than 35 characters) produced better results (click rates), but that it can also vary with your target audience. Some degree of experimentation may be needed to determine what’s most effective for you.
- The best days to send emails are Sundays and Mondays. This is probably due to people wanting to check their email to get ready for the workweek ahead.
- Open rate is at 13.2%. About 75% of people open their emails within the first 24 hours upon receipt, while a third open theirs within just 2 hours.
- Meanwhile, click rate (percentage of those who click links embedded in the email) is at 2.73%, which is down a bit from the last six months.
- Higher click rates can be had with personalization of messages.
- Emails with few recipients tend to get higher open and click rates. This may be because of better targetting and content relevance.
For more on the detailed report, click here.
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