Hedging Your Marketing Bets
Anyone, and I mean anyone, who is honest about ad spending and marketing will admit that they’ve thrown money down the toilet at least once. I haven’t done it just once.
The fact is that whether you are testing a few dollars in the AdSense waters or millions on a Super Bowl ad, there are always unknown dynamics at play. The science of market research aims to eliminate as many variables and unknowns as possible, but even then, a flop is still possible. On the flip-side, there is always the potential for unexpected success.
Even if you don’t have a marketing firm like Victoria’s Secret did for the 2008 Super Bowl, you can still learn some basic principles to properly hedge your advertising bets to minimize your chance of a flop, and maximize your chance of success.
Check out my article at AdSavvy for more on this topic.
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