How Would You Market “Crazy Donkey FlipFlops’
Let’s say that you woke up one day and realized you were in the terrible predicament of having to market this product called “Crazy Donkey FlipFlops” – flipflops with short donkey tails.
How would you do it? Seriously?
Would you come up with a slogan and hope it catches on? “Crazy Donkey FlipFlops: flipflops that make you look like an ass.”
Would you slap up a website and hope that people naturally want these donkey flipflops?
Or, would get a nice logo designed, a hot website, and then start looking for someone else to promote the flipflops for you?
The answer of course is that last one. To sell a product you need important people to tell other people that it’s hot. That’s how marketing works, at it’s best. Human beings make decisions, most often, based on collective intelligence: they borrow tips and suggestions from people they trust. So the first step in marketing is to figure out how to get lots of people to trust other people that your product is hot.
So now you’ve got to find the right person. Howard Stern, Seth Godin, Angelina Jolie, Jeremy Shoemaker, Johnny Depp, John Chow. Get one of these people to vouch for your product and pretty soon everyone will be wearing crazy donkey flipflops.
Crazy Donkey Flip-Flops! That is amazing. You are right, what do you do when you need to promote something so off-the-wall? You don’t necessarily want to put your own name on something like that. You want to think strategically and use keywords that will bring these silly flip flops up on google and yahoo when someone types flip flops or donkey in a search engine. In order to find those perfect keywords, you can use this program which scores your keywords. If your words score low, you can change it and only chose one that is guaranteed to pull up your product. read up on this at http://www.glyphius.com