How Would You Market “Crazy Donkey FlipFlops’
Let’s say that you woke up one day and realized you were in the terrible predicament of having to market this product called “Crazy Donkey FlipFlops” - flipflops with short donkey tails.
How would you do it? Seriously?
Would you come up with a slogan and hope it catches on? “Crazy Donkey FlipFlops: flipflops that make you look like an ass.”
Would you slap up a website and hope that people naturally want these donkey flipflops?
Or, would get a nice logo designed, a hot website, and then start looking for someone else to promote the flipflops for you?
The answer of course is that last one. To sell a product you need important people to tell other people that it’s hot. That’s how marketing works, at it’s best. Human beings make decisions, most often, based on collective intelligence: they borrow tips and suggestions from people they trust. So the first step in marketing is to figure out how to get lots of people to trust other people that your product is hot.
So now you’ve got to find the right person. Howard Stern, Seth Godin, Angelina Jolie, Jeremy Shoemaker, Johnny Depp, John Chow. Get one of these people to vouch for your product and pretty soon everyone will be wearing crazy donkey flipflops.
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