Marketing to the Common Person

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Marketing to the Common Person

September 18th, 2008 0 comments

Don’t waste your time marketing unless you can find the hook that will cause your audience to get excited.

My friend David Peralty has done a great analysis of how to get outside of yourself and instead write for the common person.

David had written a linkbait article over at College Crunch called 15 Hottest Cars to Drive to School. The article got a lot of criticism for featuring cars that were to expensive. Since many people in the social media crowd tend to take populist attitudes, and since the cars in his article were mostly too expensive for the average college student, the article just didn’t take.

David learned that the key to writing a strong article is to think like a common person. Many of the criticisms of his article could have been predicted if he had considered the populist attitude of his target audience.

The fact is that no matter what kind of marketing you are doing, you need to know the psychology of your target audience inside and out. You need to know what pushes their buttons in both a positive and negative direction. Obviously, you want to avoid the negative and focus on the positive.

Marketing only works when you stir the emotions in a positive way. Here’s how I like to think about it: you should only market something if you think you can get people excited enough about the product or service so that they are likely to tell their friends and/or family members.