Fix Your Facebook Profile
Facebook has taken the Internet by storm. From its humble beginnings in Harvard, it now boasts an estimated 60 million active users all over the globe. From a simple social networking system, it has evolved as a useful marketing tool for businesses all over the world.
Many college entrepreneurs have decided that Facebook is important to their business – so it’s not surprising that most of them have Facebook accounts.
But what do potential customers, business partners, and peers see when they look at your Facebook profile? Do they see a complete gallery of your drunken face during frat parties, or do they see someone they’ll be confident in doing business with?
Since your Facebook profile will give the first impression, you must learn how to optimize your profile to your advantage. Here are a few steps for you to follow:
A picture is worth a thousand words.
If you want to establish credibility and trust, take the few extra seconds to find and upload an image that reflects the ideal image of your business. After all, a big question mark in the place for your image can be quite a turn-off.
So take the extra mile and upload a profile pic that reflects the image of your business. Is it casual? Professional? Offbeat? Take the time to choose a picture that reflects the image you want.
Keep it updated.
People don’t care so much about what happened to you 2 years ago. They’d want the latest information you can provide. By having an up to date profile, more people will get to know your recent activities – this is important if you’re launching a new product or website.
Plus, regularly updating your profile means that your name and updates will appear on your contacts’ notification lists, reminding them that you exist. For all you know, that little reminder could land you a new client.
Add applications.
Research what applications could best help you to market yourself. Find out what works and what doesn’t. Most Facebook business experts recommend the following applications: RadicalBuy, IntroduceMe, Blog Friends, and Testimonials.
However, be careful that you don’t clutter your profile page too much. Also, make sure that the Information module is on top, allowing your visitors to get to know you without the need to scroll down.
That’s it, folks. Of course, there are many other ways how you can fix your profile. The most important thing to remember is that simple is always good. Create a profile which will give readers the best impression of you and your business with a single glance.
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