Possible Effects of the New Google PageRank
Google’s famed PageRank system has always taken place about every three months. However, this last PageRank in the 3rd Quarter of 2007 threw in a little wrench by lasting a lot longer than average. The PageRank update was predicted to occur July 21 based on historical data, and was predicted to finalize August 10 based on Ryan’s intuition.
So what are the negative effects on new website developers?
1. Loss of a revenue stream
All text link sales and sponsored posts require a decent PageRank. So waiting an extra couple months to get PageRank for a newly developed site really can make a impact on web developers. This longer waiting game may need to be taken into consideration for small budget developers who rely on selling text links for revenue. This loss of revenue stream will just amplify the second effect.
2. Timing PageRank updates
Timing PageRank updates with the marketing of new sites is a practice that a lot of webmasters use to use. My most recent wordpress based travel sites, I planned to be released two months before update. I built links, started publishing my content three times a week, and used some social networking sites to build a little traffic. Once the late July date rolled around I planned to use my new text link sales revenue to increase the content production and take the blog to the next level. Well, the PageRank update didn’t happen, and my plans were forced to change. So my timing was off and I spent more money than usual to get the sites going. So without a known update
schedule, new developers may come in too early or too late to maximize the money spent to effectively create new content sites.
Regarding potential positive effects of the new Google updates? Well, none really. Potentially, link valuations may increase, but it’s nothing to bank on. The reasoning behind this idea is that webmasters may now fear losing traffic from Google for selling links, resulting in less links for sale. So microeconomics 1001 tells me that in the short run, valuation of links would then increase.
But I find it nearly impossible to make any predictions since the precedent has been overturned, and Google will obviously not reveal their plans.
So as I mentioned earlier, new content site developers are at a greater disadvantage than previously if Google continues to spread out their PageRank updates. On the flip side, if the invisible PageRank market continues to thrive, established website owners could benefit from Google’s new PR policies. If this is the case, then leveraging websites is the way to go.
Related Articles:
- April 2007 Google PageRank Update
- How To Monitor Whether Your Toolbar PageRank Will Change In The Next Update
- Suing Google over PageRank
- August 2007 PageRank Update - Full Blown on August 10
- PageRank Update - January 10 2007
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You’re right on every point.
I’ve always believed in long-haul leveraging anyway, and unexpected (well, not really since Matt Cutts was talking about it since August) things like the recent PR update just affirm that belief.
Apart from the travel sites, did this affect you in any other way?