My friend Mubs and I have launched a new project called 10 Tips For. Right now it’s in very early stages but our hope is to document and create loads of useful 10 point list content. Like with any project, (time and resources expended) will be the arbiter of success. But right now I’m sorta digging the possibilities here.
This is one of those fun side projects us online addicts start from time to time just to see where it leads. A playful experiment.
One thing that many search marketers neglect to realize is that shopping behaviors vary from niche to niche. Search patterns in one niche are going to be different than search patterns in others.
A few of my friends run a niche search engine called The Trendy Purse. It’s an affiliate based niche search engine where revenue is generated by pulling lots of disparate product lines and online stores into a single shopping experience. Over the last few weeks I’ve been studying the dynamics of the purse/handbag shopping experience to try to help them out a bit.
One of the most interesting things we’ve discovered since starting our analysis is that there seem to be three …
I’m still trying to come to grips with the iPad. Maybe I just need to use one to really let it all sink in. Or maybe not. Maybe because of my lack of overwhelming enthusiasm, Apple failed to define their 3rd market (depending on who you ask, maybe their 4th market). Or maybe I’m just not the target of their 3rd market.
The jury is out. But one question I have for ya’ll is this: what group makes up the center of the market for the iPad?
I realized a few years ago that I didn’t want my online business success to be based around a personality cult so I’ve largely given up writing public articles. However, the other day I was reflecting on the glory days a bit… and came across this short gem of an article that I’ll always stand by as the key to success in the online marketing world:
The key to building a (back)network is to intentionally and selectively seek out people who 1) have power and leverage 2) are smart and capable and 3) are fair in their online relationships. By building up a social “backbone” of good friends in high-places, you’ll be able to execute your plans a lot …
I do quite a bit of consulting to college students who are looking to take their business idea to the next level. Most of the time, a person will come to me with an idea for a business that is based either on some perceived market need or based on some pre-existing skill set.
One of my college student clients had a lot of experience editing papers for ESL students in the real world (on campus) but needed help transitioning her skill into an online business. She had many questions about the scope and competition levels that she would face online. She wasn’t sure whether to focus exclusively on ESL proofreading/editing (her specialization) …
