CPQL – The Metric That Matters When Building Authority Websites
My company has recently started measuring CPQL or “cost per quality link” for every new website that we start. If we pay $360 to have content developed, and another $200 to have it marketed (probably through email), and we get ten quality links out of the deal, then our CPQL for that particular project was $56.
What makes a quality link? Any link that was placed via an editorial decision by a real human being. In other words, when a blogger or web site owner organically decides to reference your site or content.
By measuring CPQL we can get a firmer grasp on which organic link building methods offer the best bang for our buck and focus our attention there. In the past, we’ve really just shot from the hip and tried anything and everything. But our new growth strategy is to measure and optimize everything.
Share your thoughts!!!