How to use Twitter for your business
Twitter is a service to whom you can send messages with a maximum of 140 characters. You can send them via SMS, IM, the web, and some third-part clients. You can receive messages through Twitter via the same avenues. “Friends” or “tweets” will and can receive your messages as you make them. That in itself is a powerful marketing tool for your business.
Just as other people can receive the latest news, or know of other freebies from companies such as Starbucks –you can keep in touch with your customers in much the same way. This personalizes business for you; you can update your clients about your vacation, if you’re going on spring break, or if you’re having a holiday sale. You can promote your blog, or tell them if you’ve sent an email or a newsletter to their inboxes.
Through this service, you can also use it to give updates about your product; any changes of price, supply, and other things. Clients appreciate it when you keep things as convenient as possible for them.
Technical difficulties on your website can be communicated to your entire client-base, cutting expectations if they’re to make a purchase online.
Twitter can also be used to find people to work with if you find a discussion that interests you. There are also those who will send you messages that say, “searching for something to do”; that would be a good time for you to catch up and hold a conversation.
It is also a good place to fish. You can find out what people are trying out and what the latest trends are. You’d be much less dependent on your newsreader because you hear all about the cool stuff on Twitter.
If you’re looking for something low cost and immediate, Twitter is an effective way to stay in touch at no cost to you.
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