Is your business website failing? Spot these 10 signs.
A failing website is a serious matter for any web-based business and can be wholly debilitating for young ventures. A website can be equated to your first impression. People will notice its design, layout, what’s written, and its tone. Their decisions to transact with you will depend on the impact you make. In it also, is a gateway from you to your client and vise versa. Don’t take it lightly; the internet can make and break businesses just as easily as a market’s climate.
Here are ten questions that will help you spot the signs if your website is failing:
Have you introduced yourself? Putting your information isn’t merely a matter of posting your name, your contact numbers or your email addresses. It’s also about drawing your customer in and allowing him or her to know you. Tell them something about yourself –if you’re in college and doing this as a sideline, say so. People in general appreciate honesty and this personal touch will increase trust and will allow clients to be comfortable with you.
Do you have the correct product information?
Does it provide real content?
Always have a FAQ ready, and tell them what your product is: what it’s made of, what it’s for, where it came from, etc.
Can people purchase through your site?
This is essential for selling; make it easy for your customer to buy from you. If they have to go through a long, hard process –and it doesn’t even have to be that hard –they will drop like flies.
Have you chosen your target niche or a general theme?
Talking to your audience means knowing who they are. You will cater to them better, and know more of their needs. If you spread yourself too thin, people will have the impression that you lack direction and even expertise.
Do you regularly communicate with your public?
Keep in touch and keep the avenues of communication open. Without your clients, you have nothing.
Are you using a dot.com name?
Does your website have a professional appearance?
A dot come name makes your site easier to remember and using professional-looking designs will give you a measure of authority.
Never least, have you checked on the competition?
You can find what you do and do not like from websites in the same market and use that to improve yours.
Answer these ten questions and re-evaluate your site. This’ll give you a powerful edge over the competition.
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Thanks for this article:
Always have a FAQ ready, and tell them what your product is: what it’s made of, what it’s for, where it came from, etc.
Please don’t get me wrong, all those things mention above shouldn’t be to long otherwise, your users may considered you as time-waster.
Viva startup!
Cheers from Indonesia ….